Media Planning

Research & Media Planning

 Find The Right Chemistry

When we are briefed to plan a media campaign for our clients, first of all we set out to understand as much as possible about the target audience, what motivates them and what types of media they consume.
 
By understanding more about the target audience's behaviour, our planners are able to ensure that the type of message we deliver is right for them. Media planning uses insights into behaviour to identify the right way to communicate the message.
Media planning makes sure that your messages appear in the media that your target audience actually read, watch or hear. If messages appear in the wrong place then our clients' money will be wasted, so media planning is vital to ensure they spend their money in the most efficient and effective way possible.
 
Our planning team can devise an effective media plan for a country, a region or a truly global list of relevant media outlets.  We can help you broaden your network of media contacts and to build meaningful relationships with key media outlets around the world.
 
Email research@mediediawire.com or call +44 (0) 208  860 0233 to find out more.